Inspiring Change with The Ziglar Touch Academy

Purpose isn’t a bolt of divine inspiration but the fundamental drive of our self-aware species to survive, reproduce, and advance together . This story shows how, by shifting from hunting a mythical “one true purpose” to choosing where your talents best contribute to humanity’s ongoing story, you unlock a practical, ever-evolving purpose that grows with every action you take.

Knowing Your True Self begins with Socrates’ enduring insight—“To know thyself is the beginning of wisdom”—and invites you to turn inward, examining the beliefs and values that silently steer your life . Through guided exercises in mapping your core values, unpacking the cultural and familial messages you’ve absorbed, and shining a light on your dominant personality traits, you uncover the authentic motivations that will anchor every choice you make.

Place/Passion, the third chapter of The Hero Inside You, moves you from inward reflection to outward action by exploring the Big Five personality traits—extroversion, agreeableness, openness, conscientiousness, and neuroticism—and guiding you to rate yourself on each scale . By uncovering which “places” energize you and which pursuits ignite your “passion,” you gain the self-knowledge needed to choose environments and activities that align with your true character and drive meaningful growth.

Stress is your body’s instinctive reaction to fear—a fight-or-flight mechanism meant to protect you in acute danger but often misfired by modern-day hassles . This chapter unpacks the hormonal cascade—from adrenaline surges to cortisol via the amygdala, hypothalamus, and HPA axis—reveals how chronic stress damages your heart, immune, muscular, digestive, and reproductive systems, and equips you with a simple three-stage scale to recognize stressors and choose healthier responses before fear freezes or derails you.

Personal power isn’t about controlling others but the ability to direct your own life by aligning actions with your core values and purpose. By overcoming fear-driven procrastination—swapping “I’ll do it later” for Aristotle’s “quit talking and begin doing”—you build the self-mastery that breeds unshakable confidence.

Redemption reminds you that everyone eventually hits rock bottom—whether through disasters, betrayal, or self-inflicted mistakes—and that the first step to a comeback is stopping the fall and taking honest responsibility for your situation. Through a step-by-step prescription of finding your lowest point, resisting self-pity, forgiving yourself, and focusing on building a stronger future rather than balancing the scales of atonement, this chapter guides you to transform your worst setbacks into the most powerful comebacks.

Courage isn’t the absence of fear but the mental and moral strength to venture, persevere, and withstand danger—a quality wired into our brains where fear triggers a fight-or-flight response via the amygdala, hypothalamus, and HPA axis. By deliberately confronting your fears—drawing inspiration from figures like Rachel Carson standing up to powerful interests and Shavarsh Karapetyan risking his life to save strangers—you build your “courage muscle,” turning everyday challenges into moments that reveal the hero inside you.

Bravery—the hero inside you’s strength of character—empowers you to confront danger and overcome the instinct to flee . Through powerful stories like Amina Ali’s daring escape from Boko Haram and Andrew Gason’s act of turning himself in, you learn to plant and nurture those seeds of bravery within yourself, transforming every small step into a wellspring of confidence .

Confidence is the key to success in all areas of life. With The Ziglar Touch's guidance, you'll learn to overcome self-doubt and cultivate unshakeable confidence. Discover how to silence your inner critic and embrace your true potential.

Honor is the esteem conferred by living in accordance with a shared code of conduct and defending your values, even when it’s hard to do so. Through the unwavering humility of Crazy Horse, the steadfast dignity of Alfred Dreyfus, and Abraham Lincoln’s honorable path to Reconstruction, this chapter shows how upholding your honor builds self-respect, earns lasting trust, and shields your integrity from creeping compromise.

Conviction is a powerful, deeply held belief that compels you to act and persevere beyond mere opinion, serving as the engine for fulfillment and success. This chapter illustrates how such unwavering dedication—from Caroline Earle White’s crusade to protect working animals despite social pressure to Louis Pasteur’s fidelity to the scientific method against all odds—yields transformative results for both individuals and society.

Determination is the state of mind that fuels your resolve to reach a goal, no matter how daunting the obstacles . Through inspiring examples—from the Fisk Jubilee Singers scraping by on ragged tours yet persisting until they achieved worldwide acclaim  to Annie Oakley’s journey from destitution to global stardom by honing her shooting talent to feed her family —this chapter shows how aligning your goals with a deeper purpose unleashes the tenacity needed to triumph over any challenge.

Perseverance is the great equalizer: the grit to push through hardship when talent, resources, or circumstances fall short . Through gripping examples—from the citizens of Stalingrad defying the Nazi siege and Jennifer Lopez battling endless rejections to Andrew Carnegie building his steel empire brick by brick—this chapter shows how tying relentless effort to a meaningful goal turns setbacks into stepping stones for success .

Confidence isn’t an innate gift or mere self-esteem—it’s the trust you earn in yourself by taking action, exerting effort, and learning from failures in a world that’s anything but fair. This chapter shows how you build true self-confidence one brick at a time—whether it’s Colonel Sanders perfecting his chicken recipe at sixty-five, Nadia Comăneci achieving a perfect ten through relentless practice, or Edison persisting through hundreds of failed experiments—to prove to yourself that you can succeed.

Fortitude is the mental and emotional strength to face difficulty, adversity, danger, or temptation for extended periods—the guard and support of all other virtues. Through stories like a father’s relentless fight to help his addicted son through repeated relapses and Joan of Arc’s unwavering resolve in returning to battle after being gravely wounded, this chapter reveals how summoning your hidden fortitude will carry you through life’s toughest trials and grow stronger with every challenge you overcome.

Loyalty is the steadfast feeling of support or allegiance you give to others and your own convictions. This chapter illustrates how unwavering loyalty—whether in Frank Sinatra’s benefit for his old friend Joe Louis or Patrick Henry’s lifelong commitment to liberty —builds trust, deepens bonds, and upholds integrity. You’ll then be guided to reflect on who and what you pledge your loyalty to, and how those commitments can shape your own heroic journey.

Sacrifice underscores that any goal worth pursuing demands self-denial and the willingness to give up immediate comforts for a greater purpose. From Nelson Mandela’s 27-year sacrifice of his freedom to liberate his country to Charles Schulz deferring his grief to serve in WWII and confront his fears through Peanuts—and to Cary Grant relinquishing career acclaim to raise his daughter —this chapter shows how sacrifice forges the hero inside you.